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5 second rule applies to e-commerce sites built for leisure marketing.

Visitors stay if an e-commerce site meets expectations. A new report  finds that most visitors make a decision to stay or leave an e-commerce site in the first 5 seconds. Here are five tips to ensure...

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Leisure marketing: Outdoor enthusiasts are shopping again.

Outdoor retailers are seeing double digit sales growth over last year. The latest numbers are in. And all signs point to a recovery for outdoor and action sports products. Outdoor enthusiasts are...

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Leisure marketing: How Hallmark saved another Fathers’ Day.

The Hallmark home page offered me dozens of choices. Hallmark.com is redefining online leisure marketing with the latest e-card technologies, including clips from popular TV shows and movies, augmented...

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3 ways Google’s new indexing engine will bring profound changes to travel and...

Google Caffeine indexes the web 50% faster than Google's old engine. What does that mean to you? Caffeine’s lightening fast indexing speeds will create new opportunities for travel and leisure...

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Leisure marketing: Could online purchases be pushing outdoor products in a...

The recession may be pushing outdoor specialty store customers online. If you’re marketing outdoor leisure products and services, it may be time to adjust your specialty retail strategy. A 13%...

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Leisure marketing: Online holiday shoppers start much earlier.

More and more internet users are starting their holidays shopping early. A survey by Google and OTX found that 35% of internet users are starting their holiday shopping before summer has even ended....

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Leisure marketing: 1 in 3 active Americans prefer shopping online.

Active Americans shop online for the variety, and leave because of shipping costs. But 1 in 2 who visit a site will leave without buying anything because of high shipping costs. Active Americans are...

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Leisure marketing: Will the rise of Kindle spell the end of our favorite...

The Kindle may kill off the traditional book. But open up a whole new world for gadget freaks. It’s official:  The leisure world as we know it is dying a very quick and painless death. The evidence:...

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Travel and leisure marketing in a natural disaster: Orbitz and the Gulf Oil...

There are two ways a travel marketer can respond to a natural disaster. During the gulf oil crisis, Orbitz showed us the right way. As crisis after crisis unfolds across the globe, many travel and...

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Travel and hospitality marketing: Is Groupon a good deal for your brand?

Groupon is good for deal lovers. But is it good for business? A new study found that  almost 7 in 10 businesses made money on their Groupon promotions. But only 6 in 10 said they would do it again. My...

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